Programme

The main challenges to our current Healthcare System are 1. The demographic evolution, 2. The shortage and activity of all healthcare personnel, 3. The rising intrinsic costs of healthcare with limited public funding, and 4. The intrinsic design and cost-ineffectiveness of the system itself. In order to avoid the collapse of our current Healthcare system, various actions need to be taken, in various domains. Some of the possible actions will be presented.

AI and CX are two of the most discussed, debated and hyped terms in pharma today. We’ll aim to debunk some of the common myths surrounding AI in pharma and highlight its relevance and potential to revolutionize customer experience. We’ll explore how AI is personalizing customer engagement, improving commercial outcomes, and enhancing operational efficiency in life sciences today. By the end of Chris’s presentation you’ll be ready to go back to your companies and: – Boost customer engagement: Deliver personalized communications, improve responsiveness, and proactively address customer needs with relevant, accessible information – Optimize commercial operations: Enhance decision making across the commercial and medical organization, identify high-value segments, and streamline your omnichannel campaigns with dynamically targeted customers – Drive innovation: Gain and maintain your competitive edge through an agile mindset and readiness to assess and adopt new technologies that deliver impact and savings compared to traditional tactics – Mitigate risks: Ensure data privacy and security while building trust with customers and colleagues through robust data and AI governance

With this presentation, you will gain insights into how AI is transforming medical education for healthcare professionals. We will explore AI-generated content, its impact on learning speed and engagement, and strategies to overcome its limitations. Get ready to discover how AI is reshaping the future of medical learning!

Personalisation, accessibility, and digitalisation are no longer just buzzwords - they are the pillars of a modern, effective HCP engagement strategy. But are we using AI the right way?

This session takes a critical and practical look at how AI is reshaping engagement in highly regulated environments. From AI-powered avatars and reps to real-time training and interactive content, we’ll explore how AI is helping field teams, sales reps, and MSLs engage smarter, not louder.

What you’ll learn:

• Why traditional engagement is falling short – and how AI is changing the game
• How AI-powered video, avatars, and assistants support compliant, personalised interactions
• The role of AI in empowering field teams and enabling agile, omnichannel strategies
• Real-world examples from global pharma teams, where AI boosted engagement, improved training, and cut approval times

Traditionally, Patient Support Programs (PSPs) relied on a dedicated team of nurses to deliver personalized, high-touch care. While this model ensured strong patient engagement, it was also resource-intensive, costly, and difficult to scale. As a result, many programs were either phased out or significantly reduced over time. The emergence of digital PSPs has introduced a new paradigm—offering scalability, efficiency, and AI-driven personalization. These solutions can adapt to individual patient needs, providing continuous engagement, real-time monitoring, and automated support. However, despite their advantages in accessibility and cost-effectiveness, fully digital solutions may lack the human connection that many patients value. Moreover, implementing a digital PSP requires strategic investment in technology and infrastructure. A third approach is the hybrid model, which combines the scalability of digital solutionswith the personalized touch of human interaction. During this session, we will mainly explore the digital & hybrid model, and identify which approach is best suited for different healthcare requirements and patient- and HCP preferences.

You'll dive into how AI and data is preparing us for tomorrow; helping them make smarter and more impactful decisions, to transform HCPs engagement into a seamless experience. By connecting the dots between everyday online and offline interactions, they're redefining how they engage and deliver value.

• The pharmaceutical industry is undergoing a digital transformation, it's just taking much longer than any other industry.

• AI is at the forefront of enhancing customer engagement.

• Key questions:

  • Can AI deliver personalized, seamless, and empathetic experiences?

  • What practical AI applications are driving tangible results?

This presentation will explore four AI-driven solutions shaping the future of pharma omnichannel engagement.